Sparrow Research

Research For 'Sparrow' 

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Before coming up with the idea of our new product 'Sparrow', we had to research products to get inspiration from such as: the Black wing pencil which is currently not manufactured anymore.  As you can see that the background in the advertisement is not realistic because the company wanted all the attention to be on the pencil itself, so they used a digitally enhanced program to make the background white.  In addition, there is a text asking the consumer a question.  This method is used as a tagline which is to promote the thinking further.



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We researched more products to get more inspiration for our product, as you can see Bic has used both creativity and sense of humour in their advertisement unlike the black wing pencil which has an ordinary classic advertisement without creativity.  The reason we chose these ads was because of their sense of humour and creativity so we thought that we should add some of the elements of these ads by making fun of the black wing pencil by Horse and changed our logo's name to Sparrow which is a bird that is lighter and faster than a horse.  The first advertisement shows ink exploding from the Bic pen which from my point of view shows how the Bic pen takes time to finish.   Moreover, the bridge shows that no matter how much ink the user uses it will never end since it's being refilled which is a creative and funny way to catch the eye of the consumer.  

The second advertisement shows 2 drawings one that is simple and the other is complex while 2 Bic pens are seen below them.  Now this is a creative way to promote a new product since they showed the simplicity of the normal Bic pen next to their new product which is a pen that has different colours in one pen.  The drawing of the 4 in 1 Bic pen shows the colours of the pen which is a way to show what colours the pen actually offers.